Marketing Edu

As to MLM or Network marketing I hope you like this passage.
Network Marketing as explained by Jordan Adler In his Book Beach Money

He writes:

“Don’t get me wrong, I love the sales profession. But I know that a focus on sales will yield you very little in our industry. Selling can certainly give you a nice income, but it is linear in nature. To make money in sales, you have to continue to sell month after month. If you stop selling you stop making money! When I talk about Beach Money, I’m talking about “walk-away” income. Beach Money gives you the freedom to stop working and still get paid. Selling to new customers month after month contradicts the ultimate objective, which is to eventually retire on the beach or wherever you choose to hang out!

The first strategy for creating the freedom that comes with Beach Money is to focus on distribution rather than on sales. Distribution is the system of creating multiple points of sale. Rather than aiming to get as many sales as possible, your goal is to have lots and lots of people making a few sales each.

Here are two offers that illustrate the difference between sales and distribution:

Offer 1: I will offer you one-liter bottles of soda for $1 each. You can buy as many as you want from me. These one-liter bottles will retail for $2 each. Again, you may buy as many as you like at the $1 wholesale price. Would you want this offer? Most salespeople would love to have this opportunity! The focus here is on sales, and a good salesperson could make lots of money with this offer, but he will probably never retire on the beach unless he shifts his focus to distribution.

Offer 2: I will sell you one vending machine for $1,000 that will dispense sodas at $1 each. You will earn 10 cents for each soda sold out of the machine. Do you want this machine? You may want it or not. I will also purchase all of the product you need to stock your machine. I will even stock your machine for you! Now, do you want this machine? More likely! When you buy this vending machine from me for $1,000 I will also include lifetime maintenance on the machine. You will never have to fix it if it breaks. The offer is sounding even better! As part of my offer to you, I will collect all of the money from the machine, count it, and tabulate an accounting report for you. You then get the report and a check from me each month. That’s not all. I will give you an unlimited opportunity to collect a commission on sales from multiple vending machines in unlimited locations around the country and eventually around the world. You only need to purchase one machine. I will buy all of the product, stock the machines, maintain the machines, collect the money, count the money, put together a report, and send you a check. The only thing you will need to do is get me as many locations as you can. You will receive 10 cents for each soda sold by each of the vending machines in your network. Do you want this offer? Who wouldn’t take it?”

Adler goes on to write:

“Of course, to make lots of money you need to arrange to have hundreds of machines placed in many locations. But you’re only required to buy one machine yourself. You don’t need to buy the product. You don’t need to stock the machines. You don’t need to maintain the machines. You don’t need to collect the money from the machines. You don’t need to count the money or even create an accounting report. In fact, you don’t even need to place any of the other machines. Imagine getting paid 10 cents for each soda sold out of every one of your machines. What if you have 1,000 to 4,000 machines placed all around the country?

For this offer to work for you, you must focus on the distribution of the machines. You find others to buy machines and teach them to do the same thing that you are doing. That’s it. Your job is not to sell sodas; it’s to market the distribution of the machines. This is a very important distinction. It determines whether this is just another sales job or whether you create a distribution network that gives you a Beach Money lifestyle.

…Your job is just to get people started placing machines and training them on the system.

…Create lots of points of distribution that each sell product, and you’ll make lots of money. …As your network grows, your income grows.

If you are good at sales, that’s fine, but the first strategy for creating the freedom that comes with Beach Money is to focus your efforts on distribution. Build a distribution network of people who each buy a little product and sell to a few repeat customers.”

To learn more “Beach Money” strategies, pick up Jordan Adler’s book, “Beach Money: Creating Your Dream Life Through Network Marketing.”

Remember: Your job is not to sell sodas. So, the next time someone says to you, “But I’m not a salesperson,” thank your lucky stars, and get down to the business of educating your prospective business partner on the benefits of network marketing distribution!

In this section we will discuss online marketing of business’ , SEO , ect. Please contribute any links or content that will help us all learn.

Let’s get the ball rolling starting with the social side of marketing…

Social bookmarking
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Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, “the process by which many users add metadata in the form of keywords to shared content”.[1]

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.

Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.[2]
Contents

* 1 History
* 2 Advantages
* 3 Disadvantages
* 4 See also
* 5 References

[edit] History

The concept of shared online bookmarks dates back to April 1996 with the launch of itList,[3] the features of which included public and private bookmarks.[4] Within the next three years, online bookmark services became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy).[7] Blink included browser buttons for saving bookmarks;[8] Backflip enabled users to email their bookmarks to others[9] and displayed “Backflip this page” buttons on partner websites.[10] Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst — Backflip closed citing “economic woes at the start of the 21st century”.[11] In 2005, the founder of Blink said, “I don’t think it was that we were ‘too early’ or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach.”[12]

Founded in 2003, del.icio.us (now called Delicious) pioneered tagging[13] and coined the term social bookmarking. In 2004, as Delicious began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services), and the related recommendation system Stumbleupon. In 2006, Ma.gnolia, Blue Dot (later renamed to Faves), and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at businesses and enterprises. In 2007, IBM released its Lotus Connections product.[14]

Sites such as Digg, reddit, and Newsvine offer a similar system for organization of social news.

[edit] Advantages

With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people can find and bookmark web pages that have not yet been noticed or indexed by web spiders.[15] Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users, which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it.

For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking to be useful as an easy way to provide lists of informative links to patrons.[16]

[edit] Disadvantages

From the point of view of search data, there are drawbacks to such tag-based systems: no standard set of keywords (i.e., a folksonomy instead of a controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).

Social bookmarking can also be susceptible to corruption and collusion.[17] Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses.[18]