Realwebmarketing Pay Per Click Advertising and Geo-Targeting
By: John Eberhard
In other words, you can select to have your ads appear to viewers in the entire United States. Or you can have them appear only in one state, or in a bunch of select states. Or you can select a specific metro area, such as the Los Angeles metro area, or Chicago, Boston or Dallas. You can even select smaller cities or towns, certain zip codes, or you can even draw your selected area on a map.
This is vital if you are a local business such as a brick and mortar store and can only service people in a certain area. You don’t want to be paying for people to click through to your site in Keokuk if you own a local store in Pasadena.
Many businesses will want to target only a certain portion of the U.S.
But here’s another aspect of geo-targeting that is useful and requires a bit of explanation. Last year I was running a pay per click campaign for a client, and at first he wanted the campaign to be run all across the U.S. We were getting great response, with a cost per clickthrough of under $1.00, and a cost per lead of $8.00.
But the client who was located in California, was finding it hard to close people outside of the state, so he told us to cut the campaign back to just California. So we did, and the average cost per click jumped up to several dollars, and the cost per lead jumped up to $40.
Now $40 per lead today for most markets is still pretty good. Most lead generation campaigns have a cost per lead that runs anywhere from $60 to $120, though this varies quite a bit by industry.
But this experience highlighted an important aspect of pay per click, which is that the average cost you will pay for your clickthroughs is going to be significantly affected by the amount of competition in your specific market, and by market in this case I mean the city or metro area.
For example, if you are a home improvement company delivering services to local homeowners in Los Angeles, chances are that you are going to have more competing companies advertising on Google AdWords, than you would if you were a home improvement company servicing local homeowners in Wichita.
And the more competing companies there are advertising on Google AdWords in your market and competing for the same keywords that you are targeting, in general the higher your costs will be for clickthroughs. The cost you pay for a clickthrough is all based on bids. And so in general the more competing companies, the more those competitors will drive up the bid costs.
Now you can set your bid at whatever you want, but if your bid is significantly lower than the competitors in your industry in your market, you will find that your ad appears at the bottom of the stack, or even worse, on page two of the results. And in those cases, you will not get too many clickthroughs. No one’s going to be coming to your site.
In the case of my client mentioned above, when we started the campaign nationally, he was getting a lot of clickthroughs and a lot of leads in cheaper markets, where there wasn’t a lot of competition for his keywords. But when we cut it back to just California, he was now in mainly several pretty large markets: Los Angeles, San Francisco, and San Diego. So his bid costs and cost per lead went up.
So how can you use this data? First of all if you are in a highly competitive industry in a large metro area, you know your bid costs are going to be higher. How high? Well you can start a Google AdWords account and use the Traffic Estimator tool and that will give you an idea. It all depends on the number of competitors.
But here is another interesting way to use this. If you sell a product or service that can be delivered nationally, and you want to start a pay per click advertising campaign but need to keep your costs down, you can start your campaign only in selective smaller metro areas. In other words, stay away from Los Angeles, Chicago and New York, but start out with smaller markets. The competition in those markets will likely be less and your costs will be lower.
Article Source: http://www.articlesnatch.com
NOW ENTER THE ” FACEBOOK FOR BUSINESS “ LocalAdLink
Advertising on the internet has always been a great idea but until now has been available only to large companies. Due to the large cost of pay per click campaigns and the cost of professional search engine optimization. Good Keywords cost so much that Coke could absorb the cost to promote but the deli that actually has it on sale locally,was crowded out by those that can pay
the price per click.
Until now and thanks to a technology called geo-location technology. This new technology enables advertisers to be able to concentrate their online marketing to their local base or specific zip codes that fit the demographic they desire. Both in a directory format and circulated in cyberspace amongst 100’s of partner sites and search engines.
This quite frankly is one of the most powerful online marketing platforms available to date.
How much do you have to pay Google now for this powerful service?
This platform does not belong to Google … Shocking. And this platform is available at a cost that may be equivalent to 10 keyword clicks. However this service is not pay per click is unlimited and is a flat rate.
In addition this technology and service is available for you to promoteto business’ and recieve a %50 commisions residually. http://bit.ly/MOfxH
October 5th, 2009 at 5:03 pm
Beyond Commerce Announces Launch of Its New Division, KaChing KaChing, Inc.
HENDERSON, Nev., Oct. 5 /PRNewswire-FirstCall/ — Beyond Commerce, Inc. (OTC Bulletin Board: BYOC) http://www.beyondcommerce.com, an E-commerce solutions, local advertising and social-commerce community, announces the launch of a new online retail shopping platform, http://www.kachingkaching.com
KaChing KaChing is an E-commerce solution that provides a complete turn-key E-commerce package. Individual KaChing KaChing retail store owners have the ability to create, manage and earn money from product sales generated from their individual Web stores. KaChing KaChing handles all product merchandising, pricing, credit card transactions, customer service and product returns. This enables the individual retail store owners to focus full-time on marketing their store instead of managing backend procurement and fulfillment logistics.
Bob McNulty, CEO of Beyond Commerce, Inc, an e-commerce pioneer and founder of Shopping.com, the first multi-category online retailer selling a broad range of consumer brand name products on the Internet, which was purchased for $220 million in an all cash transaction by Compaq Computers, stated “KaChing KaChing will change E-commerce by its unique distribution model by providing thousands and thousands of new Internet stores and create opportunities for people during these tough economic times.” KaChing KaChing offers a low-cost monthly subscription for its products, software and reports. “We have over 1100 advance orders placed prior the official launch in mid-October and project to have approximately 12,000 online stores opened by the end of 2009 which will create the first chain-store operator on the Internet that will produce significant revenue growth for Beyond Commerce, Inc.” stated Bob McNulty.
E-commerce continues to be a growth sector. Tracking company eMarketer reports a 20% yearly growth in E-commerce and projects sales of $153.8 billion online revenues by 2010.
KaChing KaChing is powered by Beyond Commerce’s division, i-SUPPLY (www.i-supply.com) which allows each individual retail store owner access to over two million products and thousands of brand names, including Hewlett-Packard, Sony, Garmin, Canon, Kodak, LG, Phillips, Toshiba and Panasonic. Product categories include Cosmetics, Computers, Electronics, Televisions, GPS, Cameras, Books, DVDs, Health & Wellness Products, and Office Supplies, Pet Products and Garden & Patio items and more. “The breadth and depth of the product mix, coupled with our everyday low pricing strategy is a win-win situation. Store owners have this great selection to offer and customers now have a new choice when it comes to value,” added Bob McNulty.
KaChing KaChing will also debut new boutique stores within the platform including a “Made in America” section that highlights products manufactured within the United States, a “Green & Eco-Friendly Marketplace” that showcases the best in organic, sustainable and green-certified merchandise and will also capitalize on growth products such as “As Seen on TV”.
About Beyond Commerce, Inc.
Beyond Commerce, Inc. provides best in class products, services, and solutions by being the low cost provider in its market sector. i-SUPPLY, http://www.i-SUPPLY.com, offers easy to use, fully customizable E-commerce services and revenue solutions for any Web site, large or small, and hosts local ads, providing extensive reach for our proprietary advertising partner network platform. LocalAdLink is a software company that provides local advertising solutions to geo-targeted consumers. BOOMj, http://www.BOOMj.com, is a social-commerce community.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Except for historical information, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including but not limited to economic, competitive, governmental and technological factors affecting Beyond Commerce, Inc. operations, markets, products and prices and other factors discussed in the Company’s various filings with the Securities and Exchange Commission.